https://marketingclerics.com/blog Field notes on email marketing and retention for contractors on ServiceTitan and Housecall Pro. en-us https://marketingclerics.com/blog/clean-hcp-list-before-first-send https://marketingclerics.com/blog/clean-hcp-list-before-first-send Wed, 08 Jul 2026 00:00:00 GMT A few minutes of list hygiene in Housecall Pro protects your reputation and your relationships. Here's what to check before any email goes out. Housecall Pro How-To https://marketingclerics.com/blog/emails-electricians-should-send https://marketingclerics.com/blog/emails-electricians-should-send Thu, 02 Jul 2026 00:00:00 GMT Electrical work is rare and expensive, so past customers forget you. These five emails keep you in mind for the next panel, EV charger, or generator. Electrical Email Marketing https://marketingclerics.com/blog/email-roi-past-customers https://marketingclerics.com/blog/email-roi-past-customers Thu, 25 Jun 2026 00:00:00 GMT Email returns about $36 for every $1 spent. Here's why email to past customers does better, and what a realistic result looks like for a contractor. Email Marketing ROI https://marketingclerics.com/blog/past-customers-best-marketing-channel https://marketingclerics.com/blog/past-customers-best-marketing-channel Thu, 18 Jun 2026 00:00:00 GMT Lead platforms sell you strangers at a rising price. The customers you already served know you, cost less to reach, and are sitting in your CRM. Retention Strategy