The Marketing Clerics Apply
For Electricians

The homes you already wired still need an electrician. Be the one they remember.

One personalized email a month to your past Housecall Pro customers, written by a real person and matched to the exact work you did. So when the EV charger, the panel upgrade, or the flickering lights come up, they call you first instead of Googling a stranger.

Send your first email for $599

Built for electricians on Housecall Pro MAX. The $599 trial is where you start.

Housecall Pro MAX Written by real people You own everything
A Marketing Cleric as an electrician, holding a multimeter

Electrical work is rare, expensive, and easy to forget.

A homeowner might call an electrician once every few years, and when they do it is usually a big ticket: a panel upgrade, a rewire, an EV charger, a standby generator. The trouble is that the gap between jobs is long enough for them to lose your number. So when the next need shows up, they open Google and land on whoever paid for the top ad, even though you already did great work inside their home.

Your past customers are the warmest list you will ever have. They trusted you behind their walls. Staying in front of them, even a little, is the difference between being the electrician they remember and the one they forgot.

Personalized, not blasted

Every past customer gets a different email.

This is not one seasonal blast to your whole list. We read the exact job you did and how long it has been, then send each customer the one message that fits where they are. Same list, a different email in every inbox.

Your customer
last_job
Panel replacement
last_seen
6 months ago
They receive
Your new panel has capacity you are not using.
Free load review, and what it can actually run now
Your customer
last_job
EV charger install
last_seen
1 year ago
They receive
Your charger turns one. Free safety check inside.
Complimentary connection and load check
Your customer
last_job
Standby generator
last_seen
6 months ago
They receive
Has your generator actually run since we left?
Free battery and transfer-switch check, the battery fails first
See it live on the homepage

Watch the email rewrite itself for any customer.

And there is always a reason to reach out.

On top of the per-customer triggers, electrical need follows the calendar. That is why there is a natural email every month, not filler.

Spring

Ceiling fans, outdoor outlets, and EV chargers as homeowners open up the house and the garage.

Summer

AC circuits, whole-home surge protection after the first storms, and standby generators before peak outage season.

Fall

Holiday lighting prep, panel safety checks, and generators installed before the first freeze.

Winter

Indoor projects, recessed lighting, smart panels like Span, and the flickering-light calls the cold brings.

$42
comes back for every $1 spent emailing past customers

A generic blast gets deleted. The right message gets a call.

That $42 is the benchmark for email to an existing list, and it climbs when the email speaks to the exact work you did instead of shouting the same thing at everyone. Past electrical customers are about as strong a list as it gets. We put a real number behind it for your shop with a single $599 trial send, before you ever commit to the year.

Your part takes about a minute a month.

You run an electrical business. You do not have time to run a marketing one. So we made your side of this small.

01
Send a 60-second StorySpark

Snap a photo and record a quick voice memo from a job worth sharing. That is the raw material.

02
Approve the proof

We write it, design it, and match it to each customer. You look it over and say go.

03
That is it

The data pull, the personalization, the send, and the tracking are all on us.

No story this month, or no time to hunt one down? We pull it straight from the panel jobs and service calls you already logged in Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.

Built by people who take your name seriously.

Housecall Pro MAX required

The data sync is what personalizes every email. No MAX, no engine, so the full program needs it.

A real Cleric on your account

One person who knows your shop and writes in your voice. Not a chatbot, not a template.

You own everything

After the year, the email system, the automations, and the data are yours to keep.

Honest pricing, always

One annual price, sized to your business. No lock-in games and no surprise charges.

Fair questions from electricians.

My customers only call every few years. Does email even work?

That gap is the whole point. Email keeps you in their inbox so that when the panel, the EV charger, or the outage finally comes, you are the name they already know instead of a search result.

Won't past customers mark it as spam?

They worked with you and had you in their home. A useful, well-timed note from someone they already trust reads as service, not spam, and every send has one-click unsubscribe to keep your sender reputation clean.

Do I really need Housecall Pro MAX?

Yes, for both the trial and the program. The whole thing runs on the Housecall Pro data sync, and that is a MAX feature. It is what lets us pull each customer's service history and personalize their email. If you are on Housecall Pro but not MAX, upgrading is what turns it on.

Be the electrician they remember.

Send your first email for $599