The Marketing Clerics Apply
For Plumbers

You fixed the leak once. Stay the plumber they call for the next one.

One personalized email a month to your past Housecall Pro customers, written by a real person and matched to the work you did. So the water heater, the repipe, and the 2am emergency all come back to you instead of the first name in the search results.

Send your first email for $599

Built for plumbers on Housecall Pro MAX. The $599 trial is where you start.

Housecall Pro MAX Written by real people You own everything
A Marketing Cleric as a plumber, holding a pipe wrench

Plumbing is urgent, and urgency has a short memory.

When a water heater fails or a pipe lets go, nobody digs through old invoices. They grab the phone and call whoever comes up first. The plumber who did great work three years ago does not get that call, because three years is long enough to forget a name and lose a number.

Your past customers are the warmest list you will ever have. You were in their basement, under their sink, behind their walls. Staying in front of them, even a little, is the difference between being the plumber they call and the one they had to look up.

Personalized, not blasted

Every past customer gets a different email.

This is not one plumbing coupon sent to your whole list. We read the exact job you did and how long it has been, then send each customer the message that fits where they are. Same list, a different email in every inbox.

Your customer
last_job
Water heater install
last_seen
1 year ago
They receive
First annual flush. Your loyalty rate is locked.
$89 flush, keeps the tank clean and the warranty valid
Your customer
last_job
Whole-home repipe
last_seen
6 months ago
They receive
New lines are only as good as what feeds them.
A filtration quote, and no pressure if you want to wait
Your customer
last_job
Water softener install
last_seen
6 months ago
They receive
Check your brine tank for a salt bridge.
Free bridge check and hardness re-test on our next visit
See it live on the homepage

Watch the email rewrite itself for any customer.

And there is always a reason to reach out.

On top of the per-customer triggers, plumbing follows the seasons more than most shops realize. That is why there is a natural email every month, not filler.

Spring

Outdoor spigots and hose bibs, sump pumps before the spring rains, and water heater checks after a hard winter.

Summer

Sprinkler and irrigation lines, garbage disposals during cookout season, and the kitchen and bath remodels homeowners plan.

Fall

Winterizing outdoor plumbing, water heater replacements before the holiday demand, and sump pump backups before the freeze.

Winter

Frozen pipe prevention and repair, water heater failures at the worst possible time, and the indoor projects people finally tackle.

$42
comes back for every $1 spent emailing past customers

A blast gets deleted. The right note gets the call before the flood.

That $42 is the benchmark for email to an existing list, and it climbs when the email speaks to the exact work you did instead of shouting a coupon at everyone. Every water heater, softener, and repipe you installed is a future service call. We put a real number behind it for your shop with a single $599 trial send, before you ever commit to the year.

Your part takes about a minute a month.

You run a plumbing business. You do not have time to run a marketing one. So we made your side of this small.

01
Send a 60-second StorySpark

Snap a photo and record a quick voice memo from a job worth sharing. That is the raw material.

02
Approve the proof

We write it, design it, and match it to each customer. You look it over and say go.

03
That is it

The data pull, the personalization, the send, and the tracking are all on us.

No story this month, or no time to hunt one down? We pull it straight from the installs and service calls you already logged in Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.

Built by people who take your name seriously.

Housecall Pro MAX required

The data sync is what personalizes every email. No MAX, no engine, so the program needs it.

A real Cleric on your account

One person who knows your shop and writes in your voice. Not a chatbot, not a template.

You own everything

After the year, the email system, the automations, and the data are yours to keep.

Honest pricing, always

One annual price, sized to your business. No lock-in games and no surprise charges.

Fair questions from plumbers.

Plumbing is an emergency business. Does email even help?

That is exactly why it helps. Emergencies do not give people time to shop around, so they call the name they already know. Staying in their inbox all year means that when the water heater quits, you are that name.

Won't past customers mark it as spam?

They worked with you and had you in their home. A useful, well-timed note from someone they already trust reads as service, not spam, and every send has one-click unsubscribe to keep your sender reputation clean.

Do I really need Housecall Pro MAX?

Yes, for both the trial and the program. The whole thing runs on the Housecall Pro data sync, and that is a MAX feature. It is what lets us pull each customer's service history and personalize their email. If you are on Housecall Pro but not MAX, upgrading is what turns it on.

Be the plumber they call first.

Send your first email for $599