The Marketing Clerics Apply

Email marketing for home service contractors

You don't need more leads. You need to be remembered.

You've got hundreds of customers who already trusted you with their home. But most of them can't name your business anymore. Our program helps bring them back. Every month, a real story from your job site or a quick tip is sent to customers who trust you. That once quiet office phone begins to ring.

Find out what your list is worth See how it works
Built for ServiceTitan and Housecall Pro
Not one-size-fits-all
Written by humans
Built for the Trades
Electrical
Plumbing
Heating & Cooling
Landscaping
Why past customers stop calling
You worked hard to earn them. Now they're forgetting you.

The customer you finished a job for last spring can't name your business by next spring. Memory fades.

Day 0 · Service Visit
Job done.

Bill paid. Customer satisfied. They mean it when they say they'll call you next time.

6 months after the job
Memory fades.

Same customer needed your services. But they forgot you existed, so they went with someone else.

12 months after the job
Truck stays parked

Same customer can't remember your name. Your truck stays parked.

It doesn't have to be that way.

Consistent intentional communication. Operating year round.

Swipe
Seasonal offer
Book your spring tune-up by April 30
M1
M2
Timely education
5 signs your AC won't make it through July
M3
M4
Community moment
We sponsored the Lions Club fish fry
M5
M6
Customer story
How we helped the Johnsons after the storm
M7
M8
Maintenance reminder
Time for your fall HVAC check
M9
M10
Holiday greeting
Thankful for you.
M11
M12

What your customer list is worth

There's revenue sitting with customers you've already served.

Drag the sliders to your numbers. This is the money waiting in the list you already own.

Your List, Your Math
Drag to adjust
750
$850
Revenue waiting in customers you already earned
$25,500
Based on a conservative 4% of past customers booking again.
Find out what your list is actually worth, $599

That number is an estimate. The $599 trial tests it on your actual customers.

Done-for-you email marketing for contractors

It's like hiring a team whose only job is to keep your past customers booking and referring you for years to come.

The Marketing Clerics is a done-for-you email marketing company for home service contractors who run ServiceTitan or Housecall Pro MAX. We handle customer retention and reactivation: keeping the customers you already earned, and winning back the ones who drifted, so they book again instead of calling whoever shows up first in search.

Every month, one real story from one of your many jobs goes out to your past customers, and it's never a one-size-fits-all blast. Our writers build a library of human-written pieces, openings, offers, and angles for the different kinds of work you do, and the system assembles the right combination for each person, based on the job you actually did for them. The panel customer and the water-heater customer get the same send, but not the same email. Every piece was written by a person.

That monthly send is only the surface. Underneath it runs a layer of automatic follow-ups: review requests, warranty check-ins, anniversary reminders, win-backs for the ones who've gone quiet, and first job appreciations, sent out on every job, without you touching a thing.

None of it is cookie-cutter. We'll recommend a place to start, but what you end up with fits your business, and it keeps changing as we work together. By month twelve, your system won't look like the one you started with, because by then we know your business.

See how the twelve months actually run The build week by week, a normal month, what you approve, and who it's wrong for.

The Marketing Clerics team reviewing a client's program together
Joe's Home Services
to John
Oct 16

Hi , it's been since we your at your home in .

Talk soon,

Joe

Sent by The Marketing Clerics
unsubscribe

Change the customer. Watch the email change.

Toggle the last job, how long it's been, and the customer's value. The subject line, the story, and the offer all change, because that's exactly what each of your past customers would get.

One send, and every past customer gets the subject, story, and offer that fits them.

StorySpark™ story capture

Snap a photo. Talk for a minute. We take it from there.

StorySpark™ lives in your phone's browser. When something worth telling happens on a job, you capture it right there, a photo and a quick voice memo, like you're telling a friend about the work. That's all we need from you. We turn it into the month's email.

  1. Snap a photo.
    The install, the repair, the before-and-after. Straight from your camera roll.
  2. Talk for a minute.
    Tell us about the job like you'd tell a friend. Sixty seconds is plenty.
  3. Send it.
    One tap. You're done. The writing, design, and personalization are on us.

There's no app to download or login to remember. It runs in your phone's browser, and your part takes about a minute.

From a job you already logged
Panel replacement
Marion · Tue 2:14pm · 3 photos
Best shot
Too dark

Swapped a 40-year-old panel for a clean 200-amp box. Kitchen lights stopped flickering for the first time in a decade.

Into this month's story
Why Mrs. Hawkins texted her sister.

Mike spent Tuesday in Marion swapping a 40-year-old panel for a clean 200-amp box. By lunch the kitchen lights had stopped flickering for the first time in a decade.

Automatic story capture from your CRM

No time to capture stories? We pull them from your jobs.

Some months you won't have a spare minute. When that happens, we use the work you already logged in ServiceTitan or Housecall Pro, the photos your techs took and the notes they wrote, and build the month's story from that. You don't have to remember anything.

  1. 01
    We read your closed jobs.

    Every job you finish comes through with its photos, its notes, and the service history behind it.

  2. 02
    We find the shots worth showing.

    Most job photos are for your records, so we pick out the ones that are clear and interesting enough to show a customer.

  3. 03
    We write the story around it.

    We turn your tech's notes into a story written in your voice, ready for you to look over before anything sends.

ServiceTitan and Housecall Pro, live today
Included in the Stewardship Program at no extra cost

You can still use StorySpark™ when you have a story you want to tell. This covers the months you don't. Nothing sends until you approve it.

Automated follow-up and win-back emails

The monthly email keeps you remembered. This keeps you booked.

The monthly email is the main piece. Underneath it, four automated flows keep your past customers warm between sends. Every job in ServiceTitan or Housecall Pro triggers the follow-up that fits it, and you don't have to push any buttons.

Day 0 Job complete.

Once ServiceTitan or Housecall Pro marks the invoice paid, these go out automatically.

  1. Within 24 hours
    More 5-star reviews, without chasing anyone
    "How did we do today?"

    The moment a job is marked paid, your customer gets a one-tap rating request.

    If they forget · One polite nudge

    A single reminder a few days later, then we stop. We only ask when it's appropriate.

  2. Day 90
    Callbacks caught before they cost you
    "3 months in. How's it holding up?"

    Ninety days after a big install, we check in, so a warranty issue surfaces as a quick fix instead of an angry phone call.

  3. Day 365
    Last year's customers booking this year's work
    "It's been a year. Quick reminder."

    A year after the job, the right tune-up reminder goes out, matched to the exact equipment you installed.

  4. 18+ months
    Dormant customers, welcomed back
    "We're still here if you need us."

    Haven't heard from someone in 18 months? They get a reactivation email, a different message built to bring them back.

Built around your trade

These four are just an example. Every trade runs differently, so we build the automated emails around the services you offer and when your customers need them.

Every closed job sends the next message on its own. There's nothing for you to set up or remember.

How the program works

A story today. Bookings tomorrow.

Three scenes. You hand us a moment from the field, we make it land, and your customers come back.

01

The Story

It starts with you. You tell us what happened on the job, and we capture the story.

02

The Build

We take it to the desk and make it worth opening, the way a craftsman would, not a robot.

03

The Return

Your past customers come back. And we're standing beside you ready to bring back the next.

One moment from the field, shared with your trusted customers.

What the program costs

Built once. Every past customer, handled.

A one-time build fee stands the whole thing up. After that it is a flat monthly that keeps your entire past-customer list working: the stories written, the offers matched to each person, the follow-ups firing on every job, and a monthly report showing the dollars it brought back.

The Stewardship Program
$3,500 build fee
then $1,299 /month
Twelve months. Month one is the build, covered by the build fee. Months two through twelve are $1,299 each.
You pay Klaviyo directly for the email platform (in your name, you own it). It scales with your list, roughly $30–$150/month for most contractors, more for very large lists. Not included in our fee. We provide and pay for the automation engine ourselves.
Rather pay once? $15,000 up front covers the build and all twelve months, and saves you $2,789.

The build fee covers month one: connecting your ServiceTitan or Housecall Pro data, cleaning and migrating your list, designing your templates, and building the automations that fire on every job. Your first email goes out around week four, or closer to week six if DNS access or list repair slows the start, and then it is one every month.

How this compares to every other way to run email ServiceTitan, Housecall Pro, Klaviyo or Mailchimp on your own, and agencies, priced at your list size.

What you get each month
  • One custom email, written by a real person from your story
  • Your emails built and managed for you, so you never touch the platform
  • A quick StorySpark™ capture, or we pull the story from your jobs for you
  • Real writers and designers, never a template
Who it reaches
  • Nobody on your list gets missed, it refreshes from your CRM every month
  • Each one gets the offer that fits the work you did for them
  • We never bug a customer you just served
  • More reviews and fewer callbacks, triggered by every job you close
What you can see
  • Your emails land in the inbox, not spam
  • Every job traced back to the email that earned it
  • A plain monthly report: revenue, by campaign
  • No dashboards to learn unless you want them
Who's got your back
  • One real Cleric on your account, not a chatbot
  • You approve every email before it sends
  • A direct line for questions and ideas
  • A strategy check-in every quarter
Why we call it "Stewardship."

Because we treat every customer relationship you give us like work that matters. Honest pricing. Real humans on every account. The same standard whether you're watching or not.

We work alongside whoever runs your ads, your site, and your phones. We don't touch any of it. We only bring back the customers you already earned.

ServiceTitan or HCP MAX required
Subscription paid directly to ServiceTitan or Housecall Pro. Not included in our fee.
500+ past customers
You need at least 500 past-customer records in your CRM for the program to make sense.
Not ready for a year?
The $599 trial runs one send on your own past customers, so you can see how they respond before you commit.
Your account stays yours
After the year, if you decide not to renew, everything inside your Klaviyo account stays with you: the list, the templates and the automated follow-ups. The feed that sends them new jobs runs on our integration gateway, so that part stays with us.
Where we start

Prove it on your own list first.

Before you commit to anything, we run the program once on your own customers. We send one personalized email to the past customers in your ServiceTitan or Housecall Pro account and show you exactly who books. It's one send, and it costs $599. If your phone stays quiet, you've learned your list is cold, and it cost you $599 to find out. If it rings, you'll have a good idea what a full year could do.

What your $599 gets you
  • Your whole past-customer list reached, except anyone you flag not to contact
  • One custom email built around a story from your business
  • Each customer gets an offer that matches the work you did for them
  • The names of who booked (and dollars earned) because of it, pulled straight from ServiceTitan or Housecall Pro

The calculator above gives you an estimate. The trial checks it against your actual customers.

Start your $599 trial

Start with one send on your own list. The full program price is right below.

What it's like to work with us

What it's like to work with a real team.

These folks hired us for other projects, so they can't speak to the Stewardship Program directly, since it's brand new. What they can tell you is what it's like to work with a responsive team, and it's the same team you'd be working with.

Program results are on the way. We're gathering case studies right now from contractors running the $599 trial, and they'll live here as the numbers come in.

Email marketing questions contractors ask

Questions we hear.

Honest answers.

You need one or the other, because the data connection is what makes the personalization work. We connect directly to ServiceTitan or to Housecall Pro MAX, and without that connection we have nothing to personalize from. That goes for the $599 trial too. It runs on the same connection, so it needs one of the two as well. If you're on Housecall Pro but not MAX yet, upgrading is what turns everything on, and we're glad to walk you through it. We just won't pretend the personalization works without it.
Both. The monthly email is retention: it keeps you in front of the customers who'd happily hire you again, so they don't drift in the first place. The automated follow-ups handle reactivation: anyone you haven't heard from in 18 months gets a different message built to bring them back. Most shops need both, because the customers who went quiet usually forgot your name. They weren't unhappy.
A real person writes the email. It starts with you. You capture a story from the field using StorySpark™, a quick voice memo or photo from your phone. We use AI to transcribe and organize that raw material, and then our copywriters take over. They write it, design it, and send you a proof before anything goes to your customers. You approve every email before it goes out, and it's written by a Cleric who knows your business.
A good first send can book jobs directly. We've seen it happen, especially when the offer matches what a past customer actually needs. But that's not what we'd tell you to measure success by after one email. The main job of this program is staying top of mind, so when a past customer has a problem six months from now, they call you before they Google someone new. That happens over months, not days. If you're looking for a straight line from send to sale, email probably isn't your tool. If you know your past customers are the people most likely to hire you again, and they just need to hear from you regularly, this works.
No. We won't make a promise we can't keep. What you get out of this depends on the relationships you've built with your past customers, how long your list has gone without contact, and the quality of the stories we work with. We track everything: opens, clicks, and revenue tied back to the send. We show you all of it. But the number at the end of month one isn't something we'll write into a contract. Anyone who promises a specific dollar return from email marketing is guessing.
Your customer data is pulled securely from ServiceTitan or Housecall Pro each month and loaded into Klaviyo, the email platform you own and we manage on your behalf. We don't sell it, share it with other clients, or use it for anything outside your program. If you leave, since you own the platform, your data leaves with you. If you want the specifics in writing, they're in the service agreement before you sign anything.
Twelve months. Month one is the build, and that is what the $3,500 build fee covers. Months two through twelve are $1,299 each, so year one comes to $17,789. If you would rather pay once, $15,000 up front covers all of it and saves you $2,789. After twelve months you are not locked into another year. It carries on month to month from there, renewing until you tell us to stop, and there are no surprise charges. We ask for a year because your customers need work on their own schedule, not ours. One email only reaches the people who happen to need you that week. Staying in touch all year is what keeps you in mind for the rest, and it gives us enough months to show you what that's worth. Around month ten we'll look at what the year actually earned you and decide together whether to keep going. Whatever you decide, everything inside your Klaviyo account stays yours.
Not usually, because these aren't strangers. You worked in their home, and they know your name. A helpful note from a contractor they already trust doesn't feel like spam. Every send also goes through a platform that handles unsubscribes cleanly, so anyone who wants out is gone in one click and your sender reputation stays protected. It's also cheap next to the alternative. LocaliQ's 2025 benchmarks put the median cost of a single home services lead from search ads at $90.92, and that's before anyone books.
It shapes the standard. Honest pricing. Real humans on every account. Long-term partnership over short-term wins. The same standard whether you're watching or not. It doesn't change anything we ask of you.
Two things, and both are quick. First, capture a story from the field using the StorySpark™ app: a job you're proud of, a customer situation worth sharing, or anything notable that happened that month. Snap a photo and record a short voice memo on your phone. Second, review the proof. Before your email goes out, we send it to you to look over. Once you approve it, you're done for the month. Everything in between is us: the writing, design, personalization from your ServiceTitan or Housecall Pro data, the send, and the tracking. And if you don't have a story in a given month, that's fine. We'll pull one from the jobs you already logged, using your techs' photos and notes, so the program keeps running.
Not at all. We work with contractors of every background and belief. Our faith shapes how we work: our standard, our honesty, how we treat your customers. It doesn't shape who we work with.
Yes. The $599 trial is open regardless of list size. The 500-customer minimum applies to the full Stewardship Program, because the program needs enough customers on the list to be worth what you pay for it. If you have 200 past customers, the trial still works, and you'll see what your list can do. After the send, we'll tell you straight whether the full program makes sense for you.
If the send goes the way we expect, we'll set up a conversation. We walk you through the data, including open rates, clicks, and any bookings tied back to the send, and talk about what months two through twelve would look like. There's no automatic enrollment and no pressure. If you want to move to the full program, the $599 isn't applied toward the annual contract. The trial was a complete send, not a discounted first month. If you liked what you saw, we'll lay out the next steps.

Still have a question we didn't cover?

Try one email for $599 and ask us anything along the way

Start with your own customer list

Ready to be remembered?

Your past customers are still out there. We bring them back, one story at a time, every month. We spend the first month building it, and your first email goes out around week four to six.

Apply to the Program Try one send for $599
P.S.

We do this the way Christ told us to. Faithfully. Attentively. Treating your customers like we'd want to be treated. The same standard whether you're watching or not.