“Done-for-you” is one of the least honest phrases in marketing.
Most of the time it means software. You get a login, a library of templates, a walkthrough call, and a cheerful message every month reminding you that your campaign hasn’t gone out yet. The work didn’t move. It just got a nicer interface.
If you’re a contractor looking at this, you already have enough logins. What you want to know is what actually lands on your desk, and what it costs. So here’s ours, in plain terms, including the parts that don’t flatter us.
The test for whether something is really done for you
Ask one question: what do I have to do each month?
Every honest answer falls into one of three buckets.
| What you’re sold | What you actually do each month | What it usually costs |
|---|---|---|
| Email software | Pick a template, write the email, build the list, check it on a phone, send it | $30 to $300/mo, plus your time |
| Software with a “success manager” | The same work, with someone reminding you to do it | $300 to $1,000/mo |
| Done-for-you | Approve an email someone else wrote | $1,000 to $3,000/mo |
There’s nothing wrong with the first row. Plenty of shops run their own email well. But if you’ve bought email software before and it’s sitting unused, the tool was never the problem. The problem was that writing an email nobody asked for, every single month, is the first thing to fall off a busy week.
What we do, and what you do
Here’s the actual division of labor, month by month.
We do:
- Connect to your ServiceTitan or Housecall Pro account and pull your past customers and their job history
- Clean the list, flag the records that shouldn’t be emailed, and keep it refreshed every month
- Write the email. A real person writes it, from a real story out of your business
- Design and build it, and make sure it lands in the inbox instead of spam
- Decide who gets what. A customer who bought a water heater last spring doesn’t get the same offer as one you rewired in 2022
- Send it, then trace which jobs came back from it using your own CRM records
- Send you a plain monthly report: revenue, by campaign
You do:
- Send us one photo and a voice memo from a job, like you’re telling a friend about it. Or skip it, and we pull the story from what your techs already logged
- Read the email and say yes
That’s it. You approve every send, so nothing goes out in your name that you haven’t seen.
Your part takes under an hour a month
Capture is a photo and a voice memo from your phone’s browser, about the length of one voicemail. Approval is reading the proof, including the versions going to different customers, and replying.
If a month gets away from you and there’s no story, nothing stalls. We pull from the jobs already in your CRM: the photos your techs took, the notes they wrote, the work you did. The email still goes out.
What it costs
A $3,500 build fee covers month one, then it’s $1,299 a month for months two through twelve. That’s $17,789 for the first year, or $15,000 if you pay up front, which saves you $2,789.
Two things aren’t in that number, both on purpose. You pay Klaviyo directly, in your name, and we don’t mark it up. As of October 2026, that’s up to about $60 a month for 2,500 contacts or fewer, $150 at 10,000, and $400 at 25,000. And ServiceTitan or Housecall Pro MAX is required, which you pay for separately. If you’re on Housecall Pro below MAX, the upgrade costs extra.
Your first email goes out around week four, or closer to week six if your DNS access or your list needs work.
Here’s how that compares with running email inside ServiceTitan or Housecall Pro, doing it yourself in Klaviyo or Mailchimp, or hiring an agency, at three list sizes.
What you own when the year ends
Everything that lives in your Klaviyo account.
The account is in your name from day one, and your list, your templates and your automated follow-ups all live in it. If you don’t renew, all of that stays with you, set up the way we built it. You could keep sending from it yourself, or hand it to somebody else.
What doesn’t stay is the feed. Your follow-ups fire when a new job comes in from ServiceTitan or Housecall Pro, and that feed runs through our integration gateway, which stays with us. Without it, the follow-ups are still in your account, but they stop seeing new jobs. If you want them to keep running, we can talk about keeping just the connection, for a smaller monthly fee. We’d rather say all of that here than have you find out on the way out.
We’d rather you stay because the email is working than because leaving is hard. Your customers were never ours to hold onto.
Who shouldn’t buy this
It’s probably a fit if
- You have at least 500 past customers in ServiceTitan or Housecall Pro MAX
- Most of your work could come back around: service, replacement, upgrades, referrals
- Your phone is quieter than it should be for the number of people you’ve served
- You’ve tried email before and it died after two sends
Look elsewhere if
- You have fewer than 500 past customers. The monthly doesn’t earn out yet
- You need leads now. This brings back people who already know you, and it takes months to compound
- You’re on Housecall Pro below MAX, or a spreadsheet. We can’t see enough to personalize
- You want to hand over your ads, your site, and your phones too. We only do this one thing
That last one matters more than it sounds. We work alongside whoever runs your ads and your website. We don’t touch any of it, and we don’t want to.
How to find out cheaply
The honest problem with a year-long program is that you have to decide before you know.
So don’t. The $599 trial runs the whole thing once on your actual customers: we connect to your CRM, write one email around a story from your business, match each customer to an offer that fits the work you did for them, send it, and then show you the names of who booked and what they spent, pulled from your own records.
If the phone stays quiet, you’ve learned your list is cold and it cost you $599, plus two months of Klaviyo, to find out. If it rings, you have a real number instead of a projection. If you want the theory first, what a dormant customer list is worth walks through the math.
The $599 doesn’t credit toward the program. It’s a test, priced at what the test costs to run, not a deposit dressed up as one.