“Done-for-you” is one of the least honest phrases in marketing.
Most of the time it means software. You get a login, a library of templates, a walkthrough call, and a cheerful message every month reminding you that your campaign hasn’t gone out yet. The work didn’t move. It just got a nicer interface.
If you’re a contractor looking at this, you already have enough logins. What you want to know is what actually lands on your desk, and what it costs. So here’s ours, in plain terms, including the parts that don’t flatter us.
The test for whether something is really done for you
Ask one question: what do I have to do each month?
Every honest answer falls into one of three buckets.
| What you’re sold | What you actually do each month | What it usually costs |
|---|---|---|
| Email software | Pick a template, write the email, build the list, check it on a phone, send it | $30 to $300/mo, plus your time |
| Software with a “success manager” | The same work, with someone reminding you to do it | $300 to $1,000/mo |
| Done-for-you | Approve an email someone else wrote | $1,000 to $3,000/mo |
There’s nothing wrong with the first row. Plenty of shops run their own email well. But if you’ve bought email software before and it’s sitting unused, the tool was never the problem. The problem was that writing an email nobody asked for, every single month, is the first thing to fall off a busy week.
What we do, and what you do
Here’s the actual division of labor, month by month.
We do:
- Connect to your ServiceTitan or Housecall Pro account and pull your past customers and their job history
- Clean the list, flag the records that shouldn’t be emailed, and keep it refreshed every month
- Write the email. A real person writes it, from a real story out of your business
- Design and build it, and make sure it lands in the inbox instead of spam
- Decide who gets what. A customer who bought a water heater last spring doesn’t get the same offer as one you rewired in 2022
- Send it, then trace which jobs came back from it using your own CRM records
- Send you a plain monthly report: revenue, by campaign
You do:
- Send us one photo and a voice memo from a job, like you’re telling a friend about it. Or skip it, and we pull the story from what your techs already logged
- Read the email and say yes
That’s it. You approve every send, so nothing goes out in your name that you haven’t seen.
Your part takes about a minute a month
That’s not a figure of speech. Capture is a photo and a voice memo from your phone’s browser, which is the length of one voicemail. Approval is reading an email and replying.
If a month gets away from you and there’s no story, nothing stalls. We pull from the jobs already in your CRM: the photos your techs took, the notes they wrote, the work you did. The email still goes out.
What it costs
| Amount | What it covers | |
|---|---|---|
| Build fee | $3,500, once | Month one. Connecting your CRM, cleaning and migrating the list, designing your templates, setting up the automations. Nothing sends this month |
| Monthly | $1,299 × 11 | Months two through twelve |
| Year one | $17,789 | |
| Prepaid | $15,000 | The whole year up front, which saves you $2,789 |
Two things that aren’t in that number, both on purpose.
Klaviyo. You pay for the email platform directly, in your name, usually $30 to $150 a month depending on how big your list is. We don’t mark it up and we don’t resell it. That’s what keeps the account yours.
Your CRM. ServiceTitan or Housecall Pro MAX is required and you already pay for it. It isn’t included in our fee and we don’t take a cut of it.
Your first email goes out around week six. Month one is the build, and pretending otherwise would just mean rushing the part that everything else rests on.
What you own when the year ends
All of it.
The Klaviyo account is in your name from day one. The list, the templates, the automation rules, the workflow triggers, the reporting setup. If you don’t renew, none of it gets switched off and none of it comes with us. You could keep running it yourself, or hand it to somebody else.
We think that’s the only honest way to sell a service like this. If the only reason you’d stay is that leaving would cost you everything you built, that’s not a partnership.
Who shouldn’t buy this
It’s probably a fit if
- You have at least 500 past customers in ServiceTitan or Housecall Pro MAX
- Most of your work could come back around: service, replacement, upgrades, referrals
- Your phone is quieter than it should be for the number of people you’ve served
- You’ve tried email before and it died after two sends
Look elsewhere if
- You have fewer than 500 past customers. The monthly doesn’t earn out yet
- You need leads now. This brings back people who already know you, and it takes months to compound
- You’re on Housecall Pro below MAX, or a spreadsheet. We can’t see enough to personalize
- You want to hand over your ads, your site, and your phones too. We only do this one thing
That last one matters more than it sounds. We work alongside whoever runs your ads and your website. We don’t touch any of it, and we don’t want to.
How to find out cheaply
The honest problem with a year-long program is that you have to decide before you know.
So don’t. The $599 trial runs the whole thing once on your actual customers: we connect to your CRM, write one email around a story from your business, match each customer to an offer that fits the work you did for them, send it, and then show you the names of who booked and what they spent, pulled from your own records.
If the phone stays quiet, you’ve learned your list is cold and it cost you $599 to find out. If it rings, you have a real number instead of a projection. If you want the theory first, what a dormant customer list is worth walks through the math.
The $599 doesn’t credit toward the program. It’s a test, priced at what the test costs to run, not a deposit dressed up as one.