Pull up your last ServiceTitan invoice and find the line for Marketing Pro.
Whatever that number is, part of it buys you an email tool. Nobody can tell you exactly what part, because Marketing Pro is sold as a bundle and there’s no published price for any of it.
This page is about that part of the bill, not ServiceTitan as a whole. ServiceTitan is a solid platform, and shops that run it well aren’t looking to replace it. What we want to help you figure out is whether the email tool inside Marketing Pro is the best way to stay in front of your past customers.
For a lot of shops it works fine for a while. Shops that get serious about email usually outgrow it.
What Marketing Pro does well
Its biggest strength is the data.
Audiences in Marketing Pro are built from your live ServiceTitan records and stay current on their own. You can pull everyone with an unsold estimate over $3,000, every account with equipment older than twelve years, or every customer you haven’t worked for in eighteen months, and the list updates as jobs close and equipment gets replaced.
That matters. A lot of email trouble at contractor shops comes from messy or outdated customer data, not from the writing, and Marketing Pro avoids that by keeping the data inside ServiceTitan.
The full bundle covers email, SMS, direct mail, reputation management, and digital ads, all in the platform you already log into. If email is one of several things you do and you want it all under one login, that’s a reasonable setup, and you should keep it.
What Marketing Pro costs
ServiceTitan doesn’t publish pricing for the base platform or any of the Pro products. Every number below comes from software companies and consultants who have written about ServiceTitan’s pricing, and several of them sell alternatives to it, so read them with that in mind. None of them break out the email piece, because it isn’t sold on its own.
Base ServiceTitan runs roughly $245 to $398 per technician per month, according to QuoteIQ and Projul, with some estimates reaching $500 per tech. Implementation lands somewhere between $5,000 and $50,000 depending on how much history gets migrated, and twelve months is the standard term.
Reported prices for Marketing Pro are all over the place:
| Source | Reported Marketing Pro cost |
|---|---|
| PipelineOn review, January 2026 | $400 to $800/mo for most shops |
| PipelineOn pricing guide, June 2026 | $500 to $2,000+/mo |
| Kore Komfort Solutions | $500 to $1,500/mo |
| QuoteIQ | Around $2,000+/mo |
| Projul and Procured | Around $2,000+/mo |
So the reported range runs from about $400 to over $2,000 a month. A spread that wide mostly shows how hard the number is to pin down. If you’re on ServiceTitan now, your own invoice will tell you where you fall.
There’s also no documented email-only tier. If you want the email tool, you’re paying for SMS, direct mail, reputation management, and digital ads too. Some shops use all of it. Plenty pay for five products and use one.
If you add Phones Pro too, PipelineOn puts the combined add-ons at 30 to 60 percent above the base bill. Compare that number to what you actually get out of the email tool.
Where the email tool stops
None of this is hidden. Most of it is in ServiceTitan’s own help docs. Help docs just describe features, so nobody spells out where a shop might outgrow the tool.
One sender address. On the original Marketing Pro, ServiceTitan’s FAQ says you can configure only one Sender Email for the account. Marketing Pro v2 changes that to one per brand. You can override the sender on an individual campaign, so it isn’t an absolute ceiling, but one address is the default. If you run a residential brand and a commercial brand out of one instance, or you want service reminders coming from the office and estimate follow-ups coming from the tech who ran the call, that’s where it bites.
Send speed. ServiceTitan’s campaign docs say it limits sending to a few hundred emails per hour, so a big campaign goes out over several hours. New accounts also start in a warmup period that limits daily volume while your sending reputation builds. If you have eleven thousand customers and a storm just came through, that hourly limit slows you down right when timing matters.
The editor and the automations. PipelineOn’s review says the editor feels dated, the automation triggers are limited, and shops doing serious email work tend to outgrow Marketing Pro within a year. That’s one reviewer’s take. Custom HTML goes in one content block at a time, and ServiceTitan’s FAQ steers you toward its drag-and-drop elements instead of pasted-in HTML.
No documented A/B testing. ServiceTitan’s help docs don’t describe a split-testing feature for Marketing Pro email. You can run two campaigns and compare them by hand, but it’s extra work, and it’s easy to stop doing.
Your mail goes out from ServiceTitan’s domain. On the original Marketing Pro, ServiceTitan’s settings docs say marketing email is sent from a subdomain like yourcompany.servicetitanmail.io, which is ServiceTitan’s domain, not yours. The newer version’s docs don’t spell it out, and a dedicated sending IP isn’t documented, so don’t count on one until someone at ServiceTitan puts it in writing.
That last one matters more than it sounds. You usually don’t notice a deliverability problem until months later, when open rates have gone flat and a big part of your list hasn’t been seeing your emails. When your mail goes out from your own authenticated domain, the sending reputation you build stays with you.
To be fair, reporting isn’t a weak spot. ServiceTitan ties email campaigns to jobs and revenue, which is the number most owners care about, and that’s a strength.
The Follow Up tab shows where the money is
If you haven’t spent much time in the Follow Up tab, it’s worth an afternoon.
ServiceTitan groups your open revenue into categories: unsold estimates, sold estimates that never got booked, expiring memberships, expiring credit cards, unpaid invoices, and recurring service nobody scheduled. Each one is a list of customers who already said yes to something, or came close.
ServiceTitan says its own data shows only 37 percent of in-home sales opportunities convert on the spot, in its Follow-Ups 101 webinar recap. Most depend on follow-up. That figure is ServiceTitan’s assertion rather than a published study, so treat it as directional.
Other sources say the same thing. FieldPad, a field service software company, benchmarks solo HVAC shops at 55 to 65 percent close on repair estimates and 25 to 40 percent on replacements, so bigger jobs take more follow-up. Hatch, which sells follow-up software to contractors, analyzed 163,000 HVAC estimate follow-up campaigns and found the sequence that performed best was seven messages, five texts and two emails, spread over seven days. Across all of those campaigns the average response rate was 60 percent.
Compare that to what usually happens at a busy shop: someone calls twice, maybe sends a text, and the estimate goes cold.
The Follow Up tab does a good job of showing you the list. It doesn’t run that sequence for you, though, and that’s where the work is. So the question is whether the email tool attached to it is good enough that your team will still be running follow-up sequences from it a year from now.
Sold but never booked
One category a lot of shops never open is sold estimates that never got on the schedule.
The customer said yes and agreed to the price. Someone was supposed to call and get it on the board, and then a callback came in, the tech got pulled to an emergency, or it just slipped through the cracks during a busy week. Nobody canceled. That’s work you already sold, and it gets older every day it sits there.
This is the easiest money to recover on the whole list, because all it takes is the follow-up.
ServiceTitan’s 2025 Residential Industry Report found that 47 percent of contractors above $10 million in revenue generate 11 to 15 percent of their income through estimate follow-up. That’s revenue from work they’d already quoted, not from new leads or ads.
If you run service agreements, the expiring credit card category deserves the same attention, because when a card expires, the agreement can lapse even though the customer never meant to leave. Plenty of electrical shops don’t run agreements, so that one matters more on the HVAC and plumbing side.
Why your customer list is worth the effort
A few numbers back this up.
Email returns about $36 for every $1 spent, according to Litmus.
You’ll see another number all over this niche: that selling to an existing customer works 60 to 70 percent of the time, against 5 to 20 percent for a stranger. It’s usually credited to a marketing textbook. We went looking for it in that book and couldn’t find it, so we’re leaving it out. The direction it points is right. The number isn’t one we can stand behind.
Getting a new customer costs 5 to 25 times more than keeping one you already have, depending on which study you look at. That’s how Amy Gallo summed it up in Harvard Business Review.
This applies to every trade, whether you sell agreements or not. A lot of residential work only comes up every few years, like a panel upgrade followed by nothing for four years. One HVAC marketing agency sets a healthy target at 40 to 60 percent of customers coming back within 18 months, which means even a well-run shop loses a lot of customers between jobs. If a homeowner doesn’t hear from you in that time, they’ll call whoever shows up first when they search, even though you already earned that customer once.
What the three options cost side by side
| Contacts | Marketing Pro (email bundled) | Klaviyo (software only) | The Stewardship Program (done for you) |
|---|---|---|---|
| 2,000 | Reported $400 to $2,000+/mo for the whole bundle. Email alone isn’t priced | About $60/mo | $1,299/mo, plus Klaviyo (about $60) |
| 10,000 | Same bundle range | About $150/mo | $1,299/mo, plus Klaviyo (about $150) |
| 25,000 | Same bundle range | About $400/mo | $1,299/mo, plus Klaviyo (about $400) |
Keep in mind the three columns aren’t measuring the same thing.
Marketing Pro’s price covers email plus several other products. If you use all of them, the price can make sense. Klaviyo is software with nobody running it, so add your own hours or an agency retainer. Our fee covers the strategy, the writing, the sending, and the reporting. The Klaviyo account is in your name and you pay Klaviyo directly, so you own the platform and your list no matter what. That’s also why our fee stays flat while the software cost grows with your list. Klaviyo bills on active profiles, and the prices above come from its public calculator.
The program also has a one-time $3,500 build fee. It covers month one, when we connect ServiceTitan, clean and migrate your list, design your templates, and build the automations. Months two through twelve are $1,299 each. Rather pay once? $15,000 up front covers the build and all twelve months, and saves you $2,789.
The better comparison is what you pay against what actually gets sent. A tool nobody has time to run might send four campaigns a year and no follow-up. Our program sends one custom email every month, runs the automated flows underneath it, including estimate follow-up, and reports what it booked.
How the features compare
| Marketing Pro email | A dedicated program on Klaviyo | |
|---|---|---|
| Sender address | One per account, or one per brand on v2 | As many as you need |
| Send speed | A few hundred per hour, plus a warmup period for new accounts | Your whole list at once, once your domain is warmed up |
| Editor | Drag and drop, with HTML one block at a time | Drag and drop, or fully custom HTML |
| Automation triggers | Limited, per PipelineOn’s review | Built on customer behavior and events |
| A/B testing | No documented feature | Built in |
| Revenue reporting | Campaigns tied to jobs and revenue | Revenue by campaign |
| Sending domain | A ServiceTitan subdomain on the original version | Your own authenticated domain |
| ServiceTitan audiences | Native and live | Synced from ServiceTitan |
That last row is the main tradeoff. Moving off Marketing Pro means giving up built-in audiences that are always current, in exchange for a sync someone has to set up and maintain. If you work with us, keeping that sync running is our job.
Can you get your list out?
Yes.
ServiceTitan has a documented API covering customers, jobs, estimates, invoices, equipment, and memberships. You can push that into Klaviyo directly, or use the Zapier connection between ServiceTitan and Klaviyo, which triggers on new customers, estimates, invoices, jobs, and equipment. Pipedream does the same job with more control over the data.
ServiceTitan stays your system of record, and dispatch, invoicing, and reporting don’t change. Only the email moves.
Whatever platform you use, including ours, ask how data export works and get the answer in writing.
What you need before your first send
Skip these and your emails are likely to land in spam.
CAN-SPAM. The FTC’s compliance guide requires accurate header and sender information, a subject line that matches the message, a clear notice that the message is an ad, a valid physical postal address in every email, and a working opt-out. Opt-outs have to be honored within ten business days, and the opt-out has to keep working for at least thirty days after the send. Penalties reach $53,088 per email. Announcing a new service to former customers is a commercial message, so it counts.
Gmail and Yahoo sender rules. If you send more than 5,000 messages a day to Gmail addresses, Google’s sender guidelines require SPF, DKIM, and DMARC on your domain, one-click unsubscribe, and a spam complaint rate under 0.3 percent, and Google recommends staying under 0.1 percent. Yahoo doesn’t publish a volume threshold, and it expects unsubscribes to be honored within two days.
Authentication is where a lot of shops run into trouble, because it’s set up in your domain’s DNS, and that’s usually handled by whoever built your website years ago. If you’ve never checked whether your domain has a DMARC record, there’s a good chance your email isn’t authenticated right now.
What switching does and doesn’t do
If you move your email off Marketing Pro, this is what changes.
You get sends that aren’t limited to a few hundred an hour, more automation options, split testing, revenue reporting by campaign, and email that goes out from your own domain. You also get a system that can run a follow-up sequence on its own, instead of relying on someone at the shop to remember.
It doesn’t replace ServiceTitan, and it shouldn’t. You’ll have a sync to maintain, and you give up the built-in audiences. If you only send four campaigns a year, it’s probably not worth the switch, and you should stay where you are.
On Housecall Pro instead? The same breakdown for Campaigns, including the rule that excludes your oldest customers.
So is Marketing Pro worth it?
Keep it if
- Email is a secondary channel for you
- You want everything under one login
- You actually use the SMS, direct mail, reputation, and ads pieces
- A few campaigns a year covers what you need
Look elsewhere if
- You want to take email seriously
- You’re paying for a bundle to use one part of it
- You want your mail going out from your own domain
- You want follow-up that runs without someone keeping an eye on it
We built The Stewardship Program for that second group, and it works with ServiceTitan. ServiceTitan keeps running your business, and we take care of the email: one custom email a month, the automated flows underneath it, and follow-up on your estimates, including sold jobs that never got scheduled. Every month you get a plain report showing revenue by campaign.
Want to see how your list responds before you commit? Start with a $599 trial send. We send one email to your list and show you who booked. The full pricing breakdown is on our homepage.