Your customer
- last_job
- Water heater install
- last_seen
- 1 year ago
They receive
First annual flush. Your loyalty rate is locked.
$89 flush, keeps the tank clean and the warranty valid
One personalized email a month to your past customers in ServiceTitan or Housecall Pro, written by a real person and matched to the work you did. So the water heater, the repipe, and the 2am emergency all come back to you instead of the first name in the search results.
Built for plumbers on ServiceTitan or Housecall Pro MAX. The $599 trial is where you start.
When a water heater fails or a pipe bursts, nobody digs through old invoices. They call whoever comes up first. If you did great work for them three years ago, you probably won't get that call, because three years is long enough to forget a name.
Your past customers already let you into their basement and under their sink, which makes them the easiest people to win back. Hearing from you now and then is often all it takes for them to call you first.
Instead of one coupon for your whole list, we look at the job you did and how long it's been, then send each customer the message that fits where they are. Everyone on the list gets a different email.
Watch the email rewrite itself for any customer.
On top of the job-based emails, plumbing follows the seasons more than most shops realize, so there's a natural reason to email every month.
Outdoor spigots and hose bibs, sump pumps before the spring rains, and water heater checks after a hard winter.
Sprinkler and irrigation lines, garbage disposals during cookout season, and the kitchen and bath remodels homeowners plan.
Winterizing outdoor plumbing, water heater replacements before the holiday demand, and sump pump backups before the freeze.
Frozen pipe prevention and repair, water heater failures at the worst possible time, and the indoor projects people finally tackle.
That $36 is Litmus's average return for email marketing, and it tends to go up when the email is about the work you actually did instead of a coupon everyone gets. Every water heater, softener, and repipe you installed is a future service call. A $599 trial send shows you what that looks like for your shop before you commit to a year.
You're busy running a plumbing business, so we kept your part of this small.
Snap a photo and record a quick voice memo from a job worth sharing. That's all we need to get started.
We write it, design it, and match it to each customer. You look it over and say go.
The data pull, the personalization, the send, and the tracking are all on us.
No story this month, or no time to hunt one down? We pull it straight from the installs and service calls you already logged in ServiceTitan or Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.
We personalize every email from your software's data, so both the trial and the program need that connection.
One person who knows your shop and writes in your voice, instead of a chatbot or a template.
After the year, the email system, the automations, and the data are yours to keep.
The same published price for every shop, with no hidden fees and nothing that auto-renews.
Yes. In an emergency, people don't have time to shop around, so they call a name they already know. Hearing from you through the year makes sure that name is yours when the water heater quits.
They already worked with you and had you in their home, so a helpful note from you doesn't feel like spam. Every send also has a one-click unsubscribe, which keeps your sender reputation clean.
ServiceTitan or Housecall Pro MAX, for both the trial and the program. Everything runs on a direct connection to your software, and on Housecall Pro that connection requires MAX. That's how we pull each customer's service history and personalize their email. If you're on Housecall Pro but not MAX, you'd need to upgrade first.
Plumbing makes one of the strongest cases for it. The call usually comes in an emergency, and in an emergency people call the name they remember, so customer retention in plumbing mostly means staying remembered. Email does that. Litmus puts the average return at $36 for every $1 spent , and a water heater or a repipe is not a small ticket. The $599 trial shows you what your own list does, which matters more than any average.
Ones about the work you did. The water heater customer hears about the annual flush that keeps the warranty valid, the softener customer gets a salt-bridge check, and the repipe customer hears about filtration. A customer on a maintenance agreement hears from you before the renewal, not after it lapses. The seasons fill in the rest: sump pumps before the spring rains, frozen-pipe prevention before the first hard freeze.
Once a month, plus a follow-up after each job. Most plumbing customers won't need you for a year or two, and monthly is enough to be the name they know without turning into noise. The quiet, useful emails do the most work, like a reminder to flush the water heater, because they help even someone who doesn't need a plumber today. Customers you haven't heard from in eighteen months get a reactivation email written to win them back.
What the software you already run can and can't do, and what it takes to bring past customers back.
There is no published benchmark for customer retention in home services. What we checked, which numbers held up, and what to measure instead.
What a database reactivation campaign is worth for a contractor, how to run one without burning your list, and why doing it once is the mistake.
What done-for-you email marketing actually means for a contractor: who does what, what it costs, what you own at the end, and who shouldn't buy it.
What Housecall Pro Campaigns costs, the three-year rule that quietly excludes your oldest customers, and what to do when you outgrow the built-in email tool.
See what ServiceTitan Marketing Pro email really costs, where its email tool stops, and a like-for-like alternative for your customer list. Get the numbers.