Plain-spoken thoughts on email, retention, and getting more out of the list you already have. Written for contractors, not marketers.
Google's Personal Intelligence lets its AI read a customer's own Gmail. One experiment says that helps brands get recommended. Here's what actually holds up.
A few minutes of list hygiene in Housecall Pro protects your reputation and your relationships. Here's what to check before any email goes out.
Electrical work is rare and expensive, so past customers forget you. These five emails keep you in mind for the next panel, EV charger, or generator.
Email returns about $36 for every $1 spent. Here's why email to past customers does better, and what a realistic result looks like for a contractor.
Lead platforms sell you strangers at a rising price. The customers you already served know you, cost less to reach, and are sitting in your CRM.
