Your customer
- last_job
- Panel replacement
- last_seen
- 6 months ago
They receive
Your new panel has capacity you are not using.
Free load review, and what it can actually run now
One personalized email a month to your past customers in ServiceTitan or Housecall Pro, written by a real person and matched to the exact work you did. So when the EV charger, the panel upgrade, or the flickering lights come up, they call you first instead of Googling a stranger.
Built for electricians on ServiceTitan or Housecall Pro MAX. The $599 trial is where you start.
A homeowner might call an electrician once every few years, and when they do, it's usually a big job: a panel upgrade, a rewire, an EV charger, or a standby generator. The problem is that years between jobs is plenty of time to lose your number. So when the next need comes up, they search online and call whoever paid for the top ad, even though you already did good work in their home.
Your past customers already trusted you inside their walls, which makes them the easiest people to win back. Hearing from you now and then is often all it takes for them to call you instead of someone new.
Instead of one seasonal email to your whole list, we look at the job you did and how long it's been, then send each customer the message that fits where they are. Everyone on the list gets a different email.
Watch the email rewrite itself for any customer.
On top of the job-based emails, electrical work follows the calendar too, so there's a natural reason to email every month.
Ceiling fans, outdoor outlets, and EV chargers as homeowners open up the house and the garage.
AC circuits, whole-home surge protection after the first storms, and standby generators before peak outage season.
Holiday lighting prep, panel safety checks, and generators installed before the first freeze.
Indoor projects, recessed lighting, smart panels like Span, and the flickering-light calls the cold brings.
That $36 is Litmus's average return for email marketing, and it tends to go up when the email is about the work you actually did instead of the same message everyone gets. Past electrical customers are some of the best people you can email. A $599 trial send shows you what that looks like for your shop before you commit to a year.
You're busy running an electrical business, so we kept your part of this small.
Snap a photo and record a quick voice memo from a job worth sharing. That's all we need to get started.
We write it, design it, and match it to each customer. You look it over and say go.
The data pull, the personalization, the send, and the tracking are all on us.
No story this month, or no time to hunt one down? We pull it straight from the panel jobs and service calls you already logged in ServiceTitan or Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.
We personalize every email from your software's data, so both the trial and the program need that connection.
One person who knows your shop and writes in your voice, instead of a chatbot or a template.
After the year, the email system, the automations, and the data are yours to keep.
The same published price for every shop, with no hidden fees and nothing that auto-renews.
Yes, and the long gap is the reason to do it. Regular email keeps your name in front of them, so when the panel, the EV charger, or the outage finally comes up, they already know who to call.
They already worked with you and had you in their home, so a helpful note from you doesn't feel like spam. Every send also has a one-click unsubscribe, which keeps your sender reputation clean.
ServiceTitan or Housecall Pro MAX, for both the trial and the program. Everything runs on a direct connection to your software, and on Housecall Pro that connection requires MAX. That's how we pull each customer's service history and personalize their email. If you're on Housecall Pro but not MAX, you'd need to upgrade first.
Usually, because you're writing to people who already hired you. Litmus puts the average return on email at $36 for every $1 spent , and electrical work comes in big tickets: one panel upgrade or standby generator from a past customer pays for a lot of email. An average is still only an average, though. The $599 trial sends one email to your own customers and shows you who booked, which tells you more than any benchmark.
Ones tied to the work you did. A panel customer hears what their new capacity can run, an EV charger customer gets a one-year safety check, and a generator customer gets reminded that the battery fails first. The calendar adds a reason every month: surge protection after the first storms, generators before outage season, holiday lighting in the fall. We wrote up five that work especially well .
Once a month is the rhythm we build around, plus a follow-up after each job. Electrical customers need you every few years, not every week, so the goal is to stay familiar without becoming noise. That's customer retention at its simplest. Anyone who's been quiet for a year and a half gets a different kind of email, a reactivation note written to bring them back, instead of more of the same.
What the software you already run can and can't do, and what it takes to bring past customers back.
There is no published benchmark for customer retention in home services. What we checked, which numbers held up, and what to measure instead.
What a database reactivation campaign is worth for a contractor, how to run one without burning your list, and why doing it once is the mistake.
What done-for-you email marketing actually means for a contractor: who does what, what it costs, what you own at the end, and who shouldn't buy it.
What Housecall Pro Campaigns costs, the three-year rule that quietly excludes your oldest customers, and what to do when you outgrow the built-in email tool.
See what ServiceTitan Marketing Pro email really costs, where its email tool stops, and a like-for-like alternative for your customer list. Get the numbers.