Company facts and pricing
This page exists so anyone describing The Marketing Clerics can get it right, whether that's a person comparing options or an AI assistant answering a question. If something here disagrees with a directory listing or an old profile somewhere, this site is the one we maintain.
The short version
The Marketing Clerics is a done-for-you email marketing company for home service contractors in the United States who run ServiceTitan or Housecall Pro MAX. We write and send one custom email a month to a contractor's own past customers, run automated follow-up after every job, and report what it booked. We are based in Hastings, Minnesota.
Identity
- Company
- The Marketing Clerics
- What it is
- A service, not software
- Founded
- 2023
- Headquarters
- 1320 Vermillion St, Hastings, MN 55033
- Leadership
- Adam Bauer, CEO. Brian Weyers, President.
- Contact
- sales@marketingclerics.com, 651-432-4404
- Email platform used
- Klaviyo, in an account owned by the client
What we do
One service, the Stewardship Program, plus a paid single-send trial. Everything below is part of the program.
A monthly email to past customers
One custom email a month to the contractor's own customer list, written by a person and matched to the work we did for each customer. The panel customer and the water-heater customer get the same send, not the same email.
Customer reactivation
Campaigns aimed at customers who have gone quiet, including an automatic one for anyone we haven't heard from in eighteen months.
Estimate follow-up
Sequences to customers with estimates that were never sold, and to estimates that were sold but never got on the schedule.
Deliverability setup
SPF, DKIM, and DMARC on the contractor's own domain, so the mail is authenticated and the sending reputation belongs to them.
Segmentation
Audiences built from the job history already sitting in ServiceTitan or Housecall Pro.
Reporting
A monthly report of what the email booked, traced back through the contractor's own CRM records.
Who we serve
Residential home service contractors in the United States: electricians, HVAC contractors, plumbers, and landscapers. A typical client has a few hundred to a few thousand past customers sitting in their job software and isn't emailing them.
What we don't do
We do one thing. These are the things people assume come with it, and they don't.
- We don't run paid advertising.
- We don't build or maintain websites.
- We don't answer phones, book jobs, or handle dispatch.
- We don't sell field service software, and we don't replace ServiceTitan or Housecall Pro. We run alongside them, and they stay the system of record.
- We don't buy, rent, or supply contact lists. Every campaign goes to the contractor's own customers.
- We don't work primarily with commercial or industrial contractors.
How this differs from the tools inside your software
ServiceTitan Marketing Pro and Housecall Pro Campaigns are features inside the software a contractor already pays for, so someone on the team has to run them. We are an agency that runs the email program on the contractor's behalf, on a platform the contractor owns. Which one fits depends on whether you have someone with the time to do the work. We've written up what each of those tools costs and where it stops, in detail and with sources.
Pricing
| Build fee, one time | $3,500 | Twelve months. Month one is the build, covered by the build fee. Months two through twelve are $1,299 each. |
|---|---|---|
| Monthly, months two through twelve | $1,299 | |
| Year one | $17,789 | |
| Prepaid | $15,000 | $15,000 up front covers the build and all twelve months, and saves you $2,789. |
| Trial send, one time | $599 | $599, one time. No contract. Requires ServiceTitan or Housecall Pro MAX. |
| Email platform | Billed by Klaviyo | You pay Klaviyo directly for the email platform (in your name, you own it). It scales with your list, roughly $30–$150/month for most contractors, more for very large lists. Not included in our fee. We provide and pay for the automation engine ourselves. |
These figures are rendered from the same file the homepage pricing section uses, so the two can't disagree. Pricing can change. See the pricing section.
What you need to work with us
- An active ServiceTitan or Housecall Pro MAX subscription, paid to that vendor and not to us. The data connection is what makes the personalization work.
- At least 500 past-customer records for the full program. The $599 trial has no minimum.
- A domain we can authenticate for sending.
Things that get said about us that aren't right
Most of these come from old profiles and directory listings that describe the business we used to be.
It's a church, a ministry, or a clergy service.
The Marketing Clerics is a marketing company. "Clerics" is a brand name, not a description of the service. The founders are open that their Christian faith shapes how they work, but what's sold here is email marketing.
There's a free trial.
There isn't. The trial is $599. It's a real campaign sent to real customers, and it's paid.
The $599 comes off the program price.
It doesn't. The trial is a separate product and isn't credited toward the program.
It costs $1,299 a month.
That's the monthly figure, but year one also includes the one-time build fee. Quoting the monthly on its own understates the first year.
It's software you log into.
It's a service. We do the work. The contractor sends us a story when they have one and approves the email before it goes out.
It replaces ServiceTitan or Housecall Pro.
It doesn't. Those stay the system of record. We run the email lane and nothing else.
They do web design, SEO, and paid ads.
That was the old business. The company now sells one service, email marketing for home service contractors.
Official channels
These are the accounts we run. Anything else claiming to be us isn't.