Your customer
- last_job
- Paver patio install
- last_seen
- 6 months ago
They receive
Your pavers are past the cure window.
Sealing now locks in the color instead of trapping a haze
One personalized email a month to your past customers in ServiceTitan or Housecall Pro, written by a real person and matched to the project you built. So the next phase, the maintenance, and the referral all come back to you instead of the next contractor with a yard sign.
Built for landscapers on ServiceTitan or Housecall Pro MAX. The $599 trial is where you start.
A homeowner who just paid for a paver patio or a full landscape design is your best customer for the next phase: the retaining wall, the lighting, the irrigation, and the plantings that fill it in. But once the crew pulls out, most landscapers stop reaching out, and by the time the customer is ready for phase two, they've forgotten your name and are collecting new bids.
Your past customers already trusted you with the biggest project in their yard. If you stay in touch, you're the first call for the next project instead of one bid among three.
Instead of one spring cleanup email to your whole list, we look at the project you built and how long it's been, then send each customer the message that fits what their yard needs next. Everyone on the list gets a different email.
Watch the email rewrite itself for any customer.
On top of the job-based emails, a yard is never really finished, and every season brings the next project. We plan your year of emails around that.
Cleanups and mulch, new plantings and beds, and the design consults homeowners book after a long winter indoors.
Patios, walls, and outdoor living projects, irrigation tune-ups, and landscape lighting for the long evenings.
Planting season for trees and shrubs, paver sealing, irrigation winterization, and leaf and bed cleanups.
Design and planning for spring builds, hardscape quotes booked before the rush, and snow and ice work where it fits.
That $36 is Litmus's average return for email marketing, and landscaping projects are big enough that one repeat customer can pay for a full year of the program. A $599 trial send shows you what that looks like for your business before you commit to a year.
You're busy running a landscaping business, so we kept your part of this small.
Snap a finished-project photo or record a quick voice memo from a build. That's all we need to get started.
We write it, design it, and match it to each customer. You look it over and say go.
The data pull, the personalization, the send, and the tracking are all on us.
No story this month, or no time to hunt one down? We pull it straight from the builds and installs you already logged in ServiceTitan or Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.
We personalize every email from your software's data, so both the trial and the program need that connection.
One person who knows your business and writes in your voice, instead of a chatbot or a template.
After the year, the email system, the automations, and the data are yours to keep.
The same published price for every business, with no hidden fees and nothing that auto-renews.
Yes. Big projects come with long gaps, and that's when customers forget you and start collecting new bids. Staying in touch by email keeps you in mind, so phase two comes back to you instead of going out to bid.
They trusted you with a major project on their property, so a helpful note from you doesn't feel like spam. Every send also has a one-click unsubscribe, which keeps your sender reputation clean.
ServiceTitan or Housecall Pro MAX, for both the trial and the program. Everything runs on a direct connection to your software, and on Housecall Pro that connection requires MAX. That's how we pull each customer's project history and personalize their email. If you're on Housecall Pro but not MAX, you'd need to upgrade first.
For landscapers the case is simple: your projects are big, and the customer who paid for the patio is the one most likely to pay for the wall. Email keeps you in line for phase two instead of watching it go out to bid. Litmus puts the average return on email at $36 for every $1 spent . The $599 trial tests it on your own customers, so you're looking at your numbers, not an average.
Ones about the yard you built. A patio customer hears when the pavers are ready to seal, a planting customer gets a one-year health walkthrough, and an irrigation customer gets a coverage check once the plants have filled in. The calendar does the rest: design consults in late winter, cleanups in spring, lighting for summer evenings. Every email points at the next project that yard actually needs.
Monthly works, because a yard changes every month and there's always something true to say about it. What matters more is timing the big asks: design and hardscape emails in late winter, when homeowners plan, and maintenance emails when the season calls for them. Repeat customers are where landscaping pays, and a past client who's gone quiet for a year and a half gets a reactivation email before they start collecting bids.
What the software you already run can and can't do, and what it takes to bring past customers back.
There is no published benchmark for customer retention in home services. What we checked, which numbers held up, and what to measure instead.
What a database reactivation campaign is worth for a contractor, how to run one without burning your list, and why doing it once is the mistake.
What done-for-you email marketing actually means for a contractor: who does what, what it costs, what you own at the end, and who shouldn't buy it.
What Housecall Pro Campaigns costs, the three-year rule that quietly excludes your oldest customers, and what to do when you outgrow the built-in email tool.
See what ServiceTitan Marketing Pro email really costs, where its email tool stops, and a like-for-like alternative for your customer list. Get the numbers.