The Marketing Clerics Apply
For HVAC Contractors

You installed the system. Own the next ten years of service.

One personalized email a month to your past Housecall Pro customers, written by a real person and matched to the system you installed. So the tune-ups, the filter changes, and the eventual replacement all come back to you instead of the $59 postcard down the street.

Send your first email for $599

Built for HVAC contractors on Housecall Pro MAX. The $599 trial is where you start.

Housecall Pro MAX Written by real people You own everything
A Marketing Cleric as an HVAC tech, checking gauges at a condenser unit

HVAC is a relationship, but most shops install one system and vanish.

You put in a system that should run for fifteen years, and it needs attention every one of them. Spring and fall tune-ups. A capacitor here, a filter there. Eventually a full replacement. That is a decade of work sitting in your past-customer list. Yet the moment a competitor's spring tune-up postcard hits the mailbox, the homeowner you installed for calls the stranger, because the stranger showed up in their day and you did not.

Staying in front of the customers you already served is the cheapest growth in the trade. They know your techs. They trust your work. They just need a reason to think of you before the other guy shows up.

Personalized, not blasted

Every past customer gets a different email.

This is not one tune-up postcard mailed to everyone. We read the exact system you installed and how long it has been, then send each customer the one message that fits where their equipment is in its life. Same list, a different email in every inbox.

Your customer
last_job
AC install
last_seen
90 days ago
They receive
New system cooling clean? Anything weird?
Free 90-day callback while it is covered
Your customer
last_job
Furnace replacement
last_seen
6 months ago
They receive
Your first-year tune-up keeps the warranty valid.
Most manufacturers want documented annual service
Your customer
last_job
Ductless mini-split
last_seen
1 year ago
They receive
One year in. Annual service, locked rate.
Coil clean, refrigerant check, drain flush
See it live on the homepage

Watch the email rewrite itself for any customer.

And there is always a reason to reach out.

On top of the per-customer triggers, no trade has a clearer calendar than heating and cooling. That is why there is a natural email every month, not filler.

Spring

AC tune-ups before the first heat wave, indoor air quality, and thermostat upgrades like Ecobee and Nest.

Summer

Emergency cooling, capacitor and refrigerant reminders, and replacement quotes while systems work their hardest.

Fall

Furnace and heat-pump tune-ups, filter changes, and safety inspections before the first freeze.

Winter

No-heat priority for plan members, humidifiers, and replacement planning for aging systems.

$42
comes back for every $1 spent emailing past customers

A postcard gets tossed. The right message gets a call.

That $42 is the benchmark for email to an existing list, and it climbs when the email speaks to the exact system you installed instead of shouting the same tune-up offer at everyone. Few lists recur like HVAC. Every system is a tune-up, a repair, and eventually a replacement. We put a real number behind it for your shop with a single $599 trial send, before you ever commit to the year.

Your part takes about a minute a month.

You run an HVAC business. You do not have time to run a marketing one. So we made your side of this small.

01
Send a 60-second StorySpark

Snap a photo and record a quick voice memo from an install or a service call. That is the raw material.

02
Approve the proof

We write it, design it, and match it to each customer's system. You look it over and say go.

03
That is it

The data pull, the personalization, the send, and the tracking are all on us.

No story this month, or no time to hunt one down? We pull it straight from the installs and tune-ups you already logged in Housecall Pro, using your crew's photos and notes. Nothing sends until you approve it.

Built by people who take your name seriously.

Housecall Pro MAX required

The data sync is what personalizes every email. No MAX, no engine, so the full program needs it.

A real Cleric on your account

One person who knows your shop and writes in your voice. Not a chatbot, not a template.

You own everything

After the year, the email system, the automations, and the data are yours to keep.

Honest pricing, always

One annual price, sized to your business. No lock-in games and no surprise charges.

Fair questions from HVAC shops.

Isn't a tune-up postcard cheaper?

A postcard goes to everyone and says the same thing, so it competes on price with every other card in the mailbox. This reaches the customer whose system you installed, at the right point in its life, in your voice. It reads as service, not a coupon.

My techs already build relationships. Why email?

Your techs are great in the moment, but there are months between visits when the customer hears nothing from you and plenty from your competitors. Email keeps you in front of them the whole time, so the next tune-up or replacement is yours.

Do I really need Housecall Pro MAX?

Yes, for both the trial and the program. The whole thing runs on the Housecall Pro data sync, and that is a MAX feature. It is what lets us pull each customer's service history and personalize their email. If you are on Housecall Pro but not MAX, upgrading is what turns it on.

Own every season you already earned.

Send your first email for $599